SHANGHAI, October 12–Jack Klues, CEO of VivaKi, today announced that Andras Vigh has been named Country Chair for VivaKi Greater China. Vigh replaces Yifei Li, who was elevated earlier this year to Chief Strategic Development Officer for Publicis Groupe in China. As Country Chair, Vigh will work with the regional and local leadership of Digitas, Razorfish, Starcom MediaVest Group and ZenithOptimedia to fortify their ability to service clients in a dynamic, increasingly digital Greater China. He also will oversee the China Media Exchange and the VivaKi Nerve Center, reporting directly to Klues. Andras has been serving as VivaKi Country Chair for Central and Eastern Europe, where VivaKi operations rank among the top 2 in nearly every market. According to Klues, Vigh’s appointment demonstrates VivaKi’s commitment to the China market, which is now the 3rd largest advertising market in the world. “Andras brings a unique blend of global expertise and local sensitivity to this role,” said Klues. “He has 17 years of media experience across the globe and also across Publicis Groupe, and he is recognized for his ability to build powerful businesses in dynamic and emerging markets.” VivaKi is the strategic entity created by Publicis Groupe in 2008 to leverage the combined scale of its media and digital operations, which represent US $60 billion in global ad-spend and influence. In China, VivaKi employs over 1,200 people and through its China Media Exchange, it is one of the largest media buyers in China. “The VivaKi operations in China are world class offerings with outstanding leaders, and I am eager to partner with the VivaKi China team to accelerate the growth of our clients’ businesses in this region,” said Vigh. “VivaKi is pursuing a three-year strategy that pivots on a collaborative ability to bring the best solutions to each client, and we have powerful assets to deploy in that mission.” Andras was appointed to the role of VivaKi Chair for Central and Eastern Europe (CEE) in 2010, responsible for implementing VivaKi’s vision in the region and working closely with the leadership of the network brands. In addition, he has served as CEO for ZenithOptimedia (ZO) for CEE, Russia, the Middle East and the Nordics for over 5 years. In this capacity he was working very closely with Russia on of the key BRIC markets. For the past two years he has also served as global leader of Performics, the Search agency network operated by ZenithOptimedia and oversaw the Performics network.
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