Shanghai- JWT China (智威汤逊) will officially announce the openning of new practice called JWT Entertainment(智威汤逊娱乐营销) this Thursday in Shanghai. As said, JWT Entertainment is the content production division of the WPP's agency, and "produce all forms of branded entertainment content as part of an effort by the agency to introduce content production at the beginning of the creative process, rather than trying to retrofit it into campaigns at a later stage". JWT has introduced the division in London as well as Chicago, Los Angeles and New York, etc. Who will head the new division in Shanghai and which clients will be bedded still unclear. We will keep updating the details within some days.