香港 – 李奥贝纳（Leo Burnett）正式任命来自奥美的李础强（Alex Lee）担任香港办公室首席执行官。他此前在奥美担任亚太区数字营销总监。

此前，李础强在马来西亚、中国和香港，拥有将近二十年的行业经验。从马来西亚开始工作时，他就开始从事于直效行销和CRM领域，在一间区域营销咨询公司工作，而后在2001年加入奥美互动马来西亚办公室，负责包括帝阿吉奥（健力士和尊尼获加）、雀巢、DHL。在奥美互动7年间，他也升任到董事总经理。

之后，他在2009年转战奥美上海，开始负责一些区域性客户，包括IHG、UPS和杜邦。并且成为奥美IBM业务的区域总监，主导一些IBM的互动和CRM项目。

五年之后，他转调香港，成为奥美亚太区的数字营销总监，并且领导提高公司的数字营销、社交以及电商服务能力，统筹15个市场的33个办公室的相关事务。

Speaking about Lee’s appointment, Ziebinski said, “For years, Leo Burnett Hong Kong has been playing an instrumental role behind the marketing success of some of the biggest local and global brands. It is also one of the few agencies that have consistently been recognised locally, regionally and globally for its creativity. These present a strong base for us to drive the evolvement of the agency into a future-facing integrated communications company. Alex’s experience and not to mention robust track record in operational, integrated and digital; as well as regional and global client management, represents the kind of leadership we need to steer the agency to the next level.”