Hong Kong– Moet Hennessy Diageo Hong Kong, a global leader in alcoholic beverages and the world’s largest producer of spirits, has appointed Weber Shandwick as its retained public relations firm in Hong Kong. During the coming year, Weber Shandwick will develop and implement a comprehensive PR programme to promote Diageo’s diverse portfolio of prestigious brands, including Johnnie Walker®, SMIRNOFF®, Baileys®, The Singleton and more. “We are excited about the opportunity to work with Weber Shandwick to further develop awareness of our brands in such a sophisticated market as Hong Kong,” said Shaine DeVenny, Managing Director, Moet Hennessy Diageo Hong Kong. “Weber Shandwick not only has a wealth of experience and strategic insights in the lifestyle space, but also a proven track record in creativity and innovation—two ingredients common across all our brands.” “We have a strong focus on lifestyle and luxury PR and are thrilled to welcome Moet Hennessy Diageo to our client portfolio,” said Albert Shu, Managing Director, Weber Shandwick Hong Kong. “We are strongly focused on helping Moet Hennessy Diageo drive its business forward and enhance its leading position in Hong Kong.”