SHANGHAI - ZenithOptimedia(实力传播) has filled with the vacancy left by Polun Ip, who resigned the agency in late 2011, and appointed Mathias Chaillou as the Managing Director of Optimedia(突破传播) China, in charge of Optimedia China, Equinox, Newcast and ZenithOptimedia’s Digital product offering. He will be part of ZenithOptimedia’s executive management team. His portfolio of clients include L’Oreal, Gucci, Puma, Henkel, Sanofi and etc.. Mathias joins ZenithOptimedia with a strong track record working on some of the biggest and most prestigious brands. He worked across FMCG advertisers such as Danone, Nivea,… where he was responsible for all services, from strategic planning to KPI delivery. He also comes with a vast experience in luxury marketing having created a luxury practice in his past agency were he handled a wide set of luxury and premium brands of which Tiffany & Co., Coach, Clarins &Peninsula Hotels. After three years in China, Mathias has developed a real understanding of the China media landscape, Chinese consumers, and business, marketing and media problematics that advertisers face in this marketplace. Before coming to China, Mathias was based in Milan and Paris working for emblematic brands such as Renault, Disney, Quiksilver and Rayban. Mathias said, “I’m thrilled to be joining ZenithOptimedia. They have always been at the forefront of the industry in China with an impressive track record. I’m already impressed by the incredible digitalization of our talents and the very clear vision we have for the future, both on a global and local perspective. However technologies and consumers evolve at an incredible pace, especially in China, and integrating these changes remains a real challenge, but a very exciting one.” Steven Chang, CEO of ZenithOptimedia Greater China said, “We are delighted to have Mathias on board. We have attracted many recognized global talents recently, with Mykim Chikli, our COO, Stephen Farquhar, MD of Zenith China... They have brought with them not only the most up to date experience in their respective fields but also a real passion for this business. Mathias comes with a specific skill set that I am confident will contribute to ensuring ZenithOptimedia further success and leadership in China. ”