SHANGHAI - Saatchi & Saatchi has promoted Irene Shum(岑慕莲) to Managing Director of the Shanghai office, effective immediately. Irene took up an account leadership role within Saatchi & Saatchi Shanghai in 2012, and has since driven the agency forward to lead the market in the areas of New Business, Client Retention, Creative Solutions and Social Influence. Due to her outstanding performance, Saatchi & Saatchi Shanghai was named 2013 Campaign Asia’s China Creative Agency of the Year (silver) and Shum herself was awarded 2013 Campaign Asia’s Greater China Account Person of the Year. The aim of these awards is to reward the top agencies and performers in the China, Hong Kong, Taiwan and Macau markets. Michael Lee, CEO of Saatchi & Saatchi Greater China said, “We are so lucky to have Irene. She makes my job so simple: just keep her happy working here at Saatchi & Saatchi.” During Irene’s 20 years of experience in marketing & advertising in both 4A agencies (Saatchi & Saatchi, BBDO and Ogilvy) as well as a multinational (McDonalds), she had worked in a spectrum of categories, including beverages, food & dairy, baby products, petroleum, alcohol, telecommunications, skincare, and automotive. Brands she had worked on in China include Sprite, Fanta, Minute Maid, Kraft Foods, Haagen-Dazs, Bright Dairy, Dumex infant milk powder, Chivas Regal, Hongkong Disneyland, Citroen DS, Buick and other youth & fashion brands such as Reebok, M-Zone, Lee Jeans and The North Face.