HONG KONG – Sami Thessman has been appointed Group Creative Director of TBWA\Hong Kong and Executive Creative Director of TBWA’s Digital Arts Network (DAN) in Hong Kong, further strengthening the agency’s creative and digital offering. Commenting on the appointment, Joanne Lao, Managing Director of TBWA\Hong Kong said, “Sami joins us from TBWA\Helsinki, one of the most innovative and creative offices in the network. We are delighted to be able to transfer great talent from within TBWA and continue to build on our on strong foundation of creative innovation.” Luke Eid, Managing Partner of DAN Hong Kong added, “We’ve set hardcore objectives to continually progress our clients into the future of digital. Sami is integral to achieving this. He is one of those rare modern creative leaders who can bridge the craft of creativity with deep understanding of technology. I’m thrilled to have him as a partner as we set out on our ambitious path. It’s going to be an exciting time!” “It’s a great opportunity to join the team in Hong Kong, where there is a real culture and understanding of how creative thinking coupled with strong technological innovation can change businesses and brands,” said Thessman. “I look forward to being part of this dynamic team and adding to the already outstanding client offering.” Thessman was formally the ECD of TBWA\Helsinki and is a highly awarded and respected Creative Director in Northern Europe. His work has been awarded at a number of prestigious creative awards shows, including Cannes Lions, the Golden Hammers and the EFFIE Awards.