Guangzhou- Y&R Guangzhou has been named creative agency for Soso.com, the search engine website of Tencent, China’s largest and most used internet service portal. The agency won the business following a three way pitch. Y&R Guangzhou will lead the development of all communication and creative strategies for Soso.com including viral video, print, OOH & other brand promotion activity. Founded in November 1998, Tencent is one of China’s largest internet portals providing value-added internet, mobile and telecom services and is home to China’s leading internet platforms including Soso, QQ, PaiPai and Tenpay. Soso.com provides netizens with practical and convenient search services and constitutes an important part of Tencent's online life strategy. Currently, Soso.com provides more than 16 search products and services, including website, image, music, blog, news and video searches, as well as the outstanding knowledge search services Wenwen and Baike, and the community service Post.